STARS HONORED AT Bodywell & MEND's 2025 Critics' Choice & Grammy Fire Relief Lounge 

February 5th, Beverly Hills-With the backdrop of the devastating wildfires which left Los Angeles shocked, the city has bravely decided to still celebrate art and film. The show must go on, and the Award season still kicked off this year. Veteran luxury lifestyle gifting and special events company GBK honored the 2025 Critics choice Award Nominees and Presenters by hosting the Bodywell & MEND's 2025 Critics' Choice & Grammy Fire Relief Lounge Presented by GBK Brand Bar. Held on the 1st and 2nd March at the gorgeous Beverly Hills Four Seasons nestled in Beverly Hills, GBK Brand Bar gifted select guests with over 60k in a lavish array of gifts and services.

The luxury event this year saw some of the most celebrated Hollywood stars attending including Viola Davis, Angela Bassett, James Jordan, J Brown, Eloise Mumford and many more.

The title sponsor for this luxury lounge was MEND by L'essence. Mend by L'essence, a brand which takes the expertise of a group of PhD's and clinicians involved in groundbreaking biomedical research specializing in regenerative medicine were present to show their longevity beauty products.

Bodywell, a pioneering American biotech company dedicated to enhancing well-being through cutting-edge technology was showcasing their latest offerings. Their solutions are designed to interact with the body, helping mitigate the potential effects of electromagnetic radiation without interfering with the functionality of the devices.

Imbibe Lifestyles Pearl Pillow were present presenting their scientifically designed pillow to support proper spine alignment, cooling support, and anti-microbial protection for naturally nurturing sleep. This orthopedically designed pillow is infused with copper, silver and coolant gel and is built with special airflow technology as well as relaxes muscle tension and relieves pressure and pain across the head, neck, back and shoulders.

One of the most fascinating sleep brands, Neurovalens, a global leader in wearable neurotechnology were at the lounge presenting their flagship product, Modius Sleep. Modius sleep is is a non-invasive headset designed to enhance sleep quality by targeting the brain's sleep centers. This is sure to improve sleep through innovative, drug-free solutions for health and wellness.

Guests were introduced to Rest®, a bedding brand that delivers personal comfort through constant innovation in form, material and technology to create a higher quality sleep experience. They were gifted the Discover Rest® and their Award-Winning Evercool®+ Cooling Sheet Set and Pillowcases.

5TH WHEEL, a subsidiary of INVANTI, a brand redefining personal mobility with eco-friendly electric scooters and e-bikes focused on safety, sustainability, and comfort was also present. They are committed to exceptional quality, these high-performance products blend modern design with smart technology to deliver fast, reliable, and affordable transportation solutions.

Award season gift events are rarely complete without an exotic vacation resort getaway for the guests. This year was no different and the GBK event saw exotic Resort stays on offer. Guests were excited to receive a complimentary 4-night private villa stay at the Sailrock Resort in Turks and Caicos. Guests were also treated to a 2-night stay for 4 adults at Raiwasa in Fiji, a two-time winning "World Boutique Hotel Awards" property. Closer to home, there was two nights with food and beverage at the historic La Casa del Camino Hotel in Laguna Beach.

Guests were treated to additional gifts such as a sterling Silver custom crafted jewelry, inspired by antique Coat of Arms and family crests by Koulianos designs, handcrafted candle paired with curated playlists from the Lumiere Rene Candle company, a Luenell Iconic Eau de Parfum bottle from Arzo, non-sticky, ultra-hydrating Lip Balm Butters Lip Balm Sticks and Fabulous Spicy Plumping Lip Oils from Pretty Pout, a private dog training session from Rock Dog Ca Canine Adjustments "Where every dog is a Rock Star" and a gift certificate from SingleTree Lane, a fashion brand that blends global aesthetics, cultural diversity, and inclusive design into unique, eye-catching garments.

Fashion designer Shari Henry showcased her creations, each timeless piece created with impeccable tailoring and luxurious fabrics. She presented every guest with will a gift card for a custom button-up shirt from The Suit Suite. Claude Kameni showcased her brand KAMENI, a contemporary fashion brand which seamlessly blends modern design with eye-catching patterns, delivering statement pieces that empower individuals to express their unique style.

For the inner writer, guests were also presented with the opportunity from Action Takers Publishing free ghostwriting and publishing services to create their own book, guaranteed to be a #1 Best Seller.

Libations were served courtesy of Sanoma based Winery, Fog Crest Vineyards and the Napa based Hertelendy Vineyards. Delicious sandwiches were served by Ike's Love and Sandwiches, from LA' quintessential "This aint your mamma's sandwich shop, it's Ike's!". To top it off, Cocoa and Candy were showcasing luxury chocolates and the greatest gummies from around the world.

Guests enjoyed Everyone enjoyed Vuelo Tequila which unites tradition and modern luxury in an award-winning handcrafted sipping tequila and got to take home an exclusive blend of their famous Tequila. All while the guests swayed to the hypnotic beats by DJ Bri Giger, an Actress, Comedian, Writer and professional DJ. The ethereal soul capturing floral designs flowers for the media wall were provided by SIMS Blooms by Sherrie Simmons.

GBK Brand Bar has been giving to charities since 2002 and has given away more than $10 million in products and services. Philanthropy is important to GBK Brand Bar and at every event, they partner with a variety of charites to help raise awareness, create celebrity partnerships, and give back to the community. Americares is a health-focused relief and development organization that helps people and communities around the world access health in times of disaster and every day. Each year, Americares reaches 85 countries on average, including the United States, with life-changing health programs, medicine, medical supplies and emergency aid. For more information, visitamericares.org . The Crew Nation Global Relief Fund is committing $1 million to assist performing musicians, live music crew, and live music industry workers affected by the recent wildfires in Los Angeles.

To conclude, it was a decadent and thoughtful luxury lounge with all the guests thoroughly enjoying what was on offer. Congratulations again to all the nominees and presenters of the 2025 Critics choice awards.

GBK Brand Bar is the world's premiere Celebrity Gifting lounge that is dedicated to providing high quality, tailor-made service to its individual clients. GBK has taken part in high profile events and pre-parties prior to the Academy Awards, Emmys, Golden Globes, Grammys as well as celebrity golf tournaments, numerous charities and galas. GBK Brand Bar's CEO Gavin Keilly is a well-established name in Luxury Celebrity Lounges with over 20 years' experience as an industry leader. His lounges are legendary in Hollywood (and beyond) for having not only the best gifts, but always attracts the hottest celebs who continue to come back year after year. For more information, visit gbkbrandbar.com.