Community, Diversity, Sustainability and other Overused Words
Community, Diversity, Sustainability and other Overused Words
The beloved, over-the-top immersive experience taps into the joy of slime and multi-sensory play to delight not just kids, but the kid in everyone at its first west coast venue.
Sloomoo Institute, America's #1 slime museum, designed to bring the joy of multi-sensory play through hand-crafted, artisanal slime experiences, announces the company will open its fifth flagship location in the heart of Los Angeles. The new 13,000-square-foot venue brings the magic of slime and satisfying sensory fun to people of all ages in an over-the-top, interactive contemporary museum at 157 Fairfax Avenue.
The permanent venue will officially open to the public on September 8, 2024. Tickets start at $34.99, including an 8-oz. custom slime to take home from the DIY slime bar (retail value, $18).
Located across from the beloved Grove shopping center and Farmers' Market in WeHo, Sloomoo Institute LA is a vivid magenta building on the outside that offers 13,000 square feet of slime-focused exploration on the inside - including a DIY Slime Bar where you can make your own slime from over 4M unique combinations, a "Sloomoo and Repeat" slime wall where every guest will splatter slime on the wall to leave their mark, Sloomoo Falls (where you get slimed!), a day-glow space with Kinetic Sand "Doons," a giant slime slingshot, ASMR audio installations, immersive and interactive videos, a mirrored sound bath experience with a choreography of lights called Groov's Grove, and endless vats of slime to dip your hands (and feet!) into, amongst other installations. The sophisticated space mixes STEM and pure play.
The experience includes:
● Sloomoo & Repeat – AKA the "slime wall" where every visitor can enjoy what they never do at home by leaving their unique mark with a glob of slime on the Sloomoo wall in this ever-evolving art installation that literally grows and expands with every passing day.
● DIY Slime Bar – Every guest will make their own 8oz slime creation to take home by combining one of 8 satisfying slime textures, 39 colors (MOODS - majorly outrageous original delightful shades), 54 fragrances (VIBES - very intensely beneficial energizing scents), and 120 original charms (each of which has a QR code on the back to enter the Sloomoo universe on your smartphone.) There are over four million unique slime creations. This experience is included in the general admission ticket costs, allowing ALL visitors to take home a slime with an $18 retail value.
● NEW FOR LA Groov's Grove – An interactive sonic journey of relaxation, thanks to Tibetan singing bowls, created by Brooklyn-based artist Randy Polumbo; guests can participate in the fun by making their own sounds as they move through the space as well.
● NEW FOR LA "Stoodio" – A splashy content space where party guests and big name influencers alike can make content utilizing Sloomoo's handmade artisanal slime, Kinetic Sand, and more against sixteen custom backgrounds. (Available with the private party rooms)
● Slime Slingshot – A large-scale sling shot is on hand to do what you can never do at home - catapult slime at someone you love across the room, resulting in a big SPLAT on protective plexiglass.
● FrooFroo's Feels – A sensory touch wall with portals for visitors to explore while blindfolded to experience a heightened sense of touch; named after one of the brand's characters, FrooFroo.
● Slimey Mirrors – an interactive video installation that transports you into "Sloomoo's Cove," a slimy cave-like haven where Sloomoo, the character, lives. The mirrors turn everyone into a slime avatar and mimics their every move, while also allowing you to throw virtual slime at one another.
● Kinetic Sand "Doons" – a reimagination of the sandbox in a black light room with pink lights and tables holding mirrored domes and 800 pounds of Kinetic Sand to sink your hands into for an experience that delights the senses of touch and sight.
● Sloomoo Sidekick – An interactive personality quiz which allows you to discover which of the sixteen Sloomoo characters is most like your bestie sidekick!
● Lake Sloomoo – Over 500 gallons of cloud slime to walk on for sensory pleasing fun in between your toes and a NEW FOR LA obstacle course design with an overhead hanging installation of squeeze balls, pool noodles, and more.
● NEW FOR LA, Sloomoowood – Feel like a STAR by imprinting your hands into a sidewalk-inspired slime installation that is Sloomoo's own version of the iconic Hollywood Walk of Fame.
● ASMR "Synthesoothers" – four individual tracks that reflect various satisfying sounds: crunchy, liquid, everyday such as footsteps and typing, slime oriented, and even slime farts. Note: this experience is located in the Sloomoo LA retail space, which is open to the public and you don't need a ticket to experience.
● 3 VIP Party Rooms – Located on the second floor for private parties up to 40 people, great for birthday parties, events, and so much more.
● NEW FOR LA DJ Booth – 10 feet above the crowd playing jams and setting the vibe of the room on a daily basis.
● Slimey Throne – A larger than life, swirly fiberglass chair that appears to be made of slime for optimal photo opps.
● 12ft Palm Tree Sculpture – On a skateboard with slime and green juice in hand! The ultimate design nod to Sloomoo's newest and sunniest location yet. Wait until you see the sneakers Sloomoo wears!
"Expanding to this vibrant city is a dream come true for us, especially with Los Angeles being the nucleus for entertainment," said Karen Robinovitz, co-founder and co-CEO of Sloomoo. "We want to continue sparking joy and creativity across the country, and we are excited to share our world of wonder with the diverse and dynamic community of nearly four million Angelenos and 49+ million visitors that Los Angeles welcomes annually." - Karen Robinovitz, Co-Founder of Sloomoo Institute
The opening of Sloomoo Los Angeles is a massive company milestone for Co-Founders Karen Robinovitz and Sara Schiller, who have worked tirelessly to fulfill their mission to spread slime-filled joy from coast to coast. The team was meticulous in selecting their fifth venue's location, its unmissable magenta facade situated directly across the street from the LA's Grove shopping center, which hosts 20 million visitors each year.
Co-Founders Karen Robinovitz and Sara Schiller, launched Sloomoo Institute in 2019 to bring the magic of slime and sensory play to the world through both in-person experiences and #satisfying slime products. The new opening will bring over 150 full time and part time jobs to the Los Angeles market, inclusive of people who identify as neurodivergent or on the autism spectrum, as Sloomoo is powered by a 10% neurodivergent staff.
"The importance of creating spaces that welcome people of all cognitive and physical abilities is deeply personal to me as a mom and wife to two people who have special needs. With that said, Sloomoo's inclusion mission isn't about my family and me. We've seen, first-hand, in every Sloomoo venue what the power of inclusion does for the entire community. Angelenos who are differently abled deserve work opportunities and cultural spaces that bring them from the margins into the active society center. When we embrace our differences and find ways to connect, thrive, and just have fun despite them, magic ensues." - Sara Schiller, Co-Founder of Sloomoo Institute.
Adjacent to Sloomoo Los Angeles is a retail space, open to the public, where guests can shop from a massive array of slime, Sloomoo merchandise, and other #satisfying products including LA-theme slimes like "Roll Out The Pink Carpet," "City of Angels," and "Malibu Smoothie Bowl." The retail shop has no fee for entry and has an ASMR experience called "Synthesoothers" that visitors can experience free of charge. Four faux-fur lined alcoves each emit satisfying sounds for an ASMR break, including slime crackles and pops, footsteps, farts, and more.
To learn more about Sloomoo Institute and purchase tickets, please visit http://www.sloomooinstitute.com.
About Sloomoo Institute:
Sloomoo Institute is America's #1 slime experience and immersive destination that taps into the joy of slime and multi-sensory play. Sloomoo Institutes are permanent flagship spaces across the U.S. that feature interactive installations made in collaboration with world-class architects and contemporary artists. A cornucopia for the senses, Sloomoo Institute brings hand-crafted, artisanal slime and other tactile compounds to life through dozens of textures, the most delicious scents, soothing ASMR, and wondrous sights in a way that delights not just kids, but the kid in all of us.
LOCATION DETAILS
Sloomoo Institute
157 South Fairfax Avenue Los Angeles, CA 90036
Hours:
Monday - Thursday, 10am - 6pm Friday, 10am - 8pm
Saturday, 9am - 8pm
Sunday, 9am - 7pm
Hours may vary, please check ticketing site for the most up-to-date *varies based on time of year and seasonality
Reader Comments(0)