Cherokee of California: A Journey Through Time, Music, and Iconic Bohemian Style

Cherokee, a prominent brand, achieved noteworthy sales of $500 million in the 1980s, ultimately surpassing a billion dollars in revenue. The intriguing chapter in Cherokee's history takes a compelling turn in 2022 as the brand's original proprietor, Jim Argyroplous, successfully reclaimed ownership. Now, after a hiatus of three decades, Cherokee is poised for a triumphant relaunch under Jim Argyroplous's and teams visionary leadership.

Venice Beach, California – In 1972, against the vibrant backdrop of Venice Beach, California, James 'Jimmy' Argyropoulos founded more than a brand; he crafted a legacy – Cherokee of California. Pioneering the casual footwear and lifestyle scene, Cherokee of California captures the spirit of Southern California's casual-cool culture, seamlessly blending youthful inspiration, bohemian thoughtfulness, and timeless wisdom.

A Musical Odyssey to California's Coastline: The Genesis of Cherokee of California

Cherokee shoes is poised for a triumphant relaunch under Jim Argyroplous's and teams visionary leadership

Jimmy's journey traces back to 1964 when his love for music led him to the sun-soaked beaches of California. Immersed in the counterculture movement, Jimmy performed with his band and became an integral part of the vibrant California scene. However, in 1968, he returned to his family's roots and established a small shoe store and leather workshop in Mar Vista, California.

Venice Beach: The Melting Pot of Creativity and Inspiration

Embracing the eclectic energy of Venice Beach in the 70s, Jimmy transformed his shop into a haven where music, socializing, and handcrafted leather goods converged. The iconic wooden clogs emerged, celebrated for their artisanal charm and an unmistakable 'American' style. Jimmy drew inspiration from Native American cultures, particularly the Cherokee, aligning their free-spirited ethos with the California bohemian lifestyle.

Cherokee of California: The Birth of an Icon

In 1972, Cherokee of California was officially founded as the demand for Jimmy's distinctive wooden-bottom shoes swept across the nation. In the early 80s, his innovation led to flexible urethane soles and padded footbeds, revolutionizing women's comfort footwear. Cherokee expanded its offerings to include apparel and accessories, solidifying its status as a household name by the mid-80s.

Reviving the Legacy: Cherokee of California Returns to Its Roots

Cherokee shoes is poised for a triumphant relaunch under Jim Argyroplous's and teams visionary leadership

In 2022, Jimmy Argyropoulos embarks on a journey back to Cherokee's roots, reviving the original name – 'Cherokee of California.' This revival introduces a collection of authentic handcrafted, California-Constructed comfort shoes and sandals, seamlessly blending unparalleled comfort with timeless style.

Jimmy's Vision: A Return to Authenticity

Cherokee of California, under Jimmy's vision, embarks on a new chapter. The brand returns to its roots, committed to delivering authentic, handcrafted comfort shoes and sandals that embody the spirit of California. This revival promises unparalleled comfort, enduring style, and a homage to the brand's original essence.

About Cherokee of California:

Cherokee of California, founded by James 'Jimmy' Argyropoulos in 1972, is a pioneering lifestyle brand known for its iconic wooden footwear and the fusion of Southern California's casual-cool culture. The brand is undergoing a revival, returning to its roots as 'Cherokee of California,' delivering authentic handcrafted comfort shoes and sandals with timeless style.