Live Polynesian band and hula dancing performances by The Academy of Polynesia Arts

The festival also features a wide array of competitions both on the sand and in the water. Join the AAU Beach Volleyball, witness the Hall of Fame Legends Volleyball Exhibition, or participate in the California Beach Volleyball Association (CBVA) Tournaments. Kids can enjoy various races and activities, adding to the fun-filled atmosphere. Paddle & SUP Sprint Races, Lifeguard Competitions, 1.0 Mile Ocean Swim, US Open Paddle Sprints, and the TANDM Surf Competition.

Live Polynesian band and hula dancing performances by The Academy of Polynesia Arts, Cabeza de Vaca Cultural School, Glory of Paradise, Kuhai Halau Uluwehilaukoa, Te Aho Nui, and Ke Kukui Ho'onoa O Ka Hula. Their vibrant performances will transport you to the islands, offering a glimpse into the enchanting world of Polynesian music and dance.

Additionally, don't miss the opportunity to explore the Museum of Beach Life. Step inside and be transported back in time as you explore the carefully curated surf and paddle memorabilia, meticulously collected by local legends and notable enthusiasts such as Rich Wilken, Jeff Ho, Cary Weiss, and Mike Young. Delve into the origins of mainland paddleboard racing, witness the birth of 2-person beach volleyball, and relive the exhilarating spirit of the original Muscle Beach. The exhibits within the Museum of Beach Life encapsulate the essence of a bygone era, showcasing the moments that defined Southern California's beach culture.

But the excitement doesn't stop there! The festival also features a wide array of competitions both on the sand and in the water. Join the AAU Beach Volleyball, witness the Hall of Fame Legends Volleyball Exhibition, or participate in the California Beach Volleyball Association (CBVA) Tournaments. Kids can enjoy various races and activities, adding to the fun-filled atmosphere. Plus, don't miss the thrilling Paddle & SUP Sprint Races, Lifeguard Competitions, 1.0 Mile Ocean Swim, US Open Paddle Sprints, and the TANDM Surf Competition.

Last but definitely, not least, Santa Monica Travel & Tourism, a leading advocate for promoting the wonders of Santa Monica, is delighted to announce their sponsorship of the first-ever Sandcastle Competition at the Santa Monica Pier 360 Beach Festival. Taking place on Sunday, June 25th, this eagerly anticipated addition to the festival promises to be a captivating showcase of creativity and craftsmanship as participants mold sand into extraordinary sculptures. Prepare to be amazed as we witness the birth of this exciting competition and cheer on the talented sandcastle builders, whose imaginative creations will leave you in awe!

Mark your calendars and spread the word-Santa Monica Pier 360 Beach Festival is an unparalleled event that cannot be missed! Join us on Saturday, June 24th, from 8:00 a.m. to 5:00 p.m., and Sunday, June 25th, from 8:00 a.m. to 5:00 p.m.

For a detailed event schedule, please visit http://www.smpier360.com.