Tyra Banks' ModelLand to Open at Santa Monica Place on September 2

Step into one of the world's most luxurious immersive experiences. A wondrous world that teaches you how to create the best photos of yourself ever. Plus, there's lots of delicious SMiZE Ice Cream

After almost a lifetime of dominating the front covers of major magazines, supermodel and super-businesswoman Tyra Banks is turning the camera on you. Santa Monica's long-awaited ModelLand is opening at Santa Monica Place on Friday, September 2. ModelLand is not a museum; it's a celebration of beauty in all its forms. Everyone is invited to step into their best light and live out their photo fantasies within a gleaming, luxurious attraction.

Be a model for a day in this first-of-its-kind experience where Posing Professionals will teach you tips and tricks on how to reveal your true potential and radiate confidence. Play in multiple rooms and discover your best poses, find your light with state-of-the-art technology, master your angles, and indulge in SMiZE Ice Cream. You might even be discovered and featured in a ModelLand campaign. No session is the same and each experience is tailored to you and discovering your individual fierceness.

ModelLand opens to the public on Friday, September 2. Opening hours: Fridays–Sundays, 1 p.m. – 7 p.m.

Santa Monica Place is located at 395 Santa Monica Place, Santa Monica, at Broadway and Third Street Promenade. ModelLand is located on level 2 at 395 Santa Monica Pl #142, Santa Monica.