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Third Street Promenade Cheers' to 25 Years with Music Festival & Block Party on Sunday, September 21, 2014. The celebration began with a parade, including the Santa Monica High School Marching Band, the St. Monica Pep Squad, local downtown merchants, city officials, and city police on horseback. The afternoon culminated with a commemorative ribbon-cutting of flowers and vines by Mayor Pro Tempore Terry O'Day and CEO of Downtown Santa Monica, Inc. Kathleen Rawson. Later, a 'build your own sundae' ice cream social was held alongside a lineup of local entertainers and Promenade performers.
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