Community, Diversity, Sustainability and other Overused Words

Articles written by Gabrielle Hall


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  • Cherokee of California: A Journey Through Time, Music, and Iconic Bohemian Style

    Gabrielle Hall, Media representative for Cherokee|Mar 14, 2024

    Cherokee, a prominent brand, achieved noteworthy sales of $500 million in the 1980s, ultimately surpassing a billion dollars in revenue. The intriguing chapter in Cherokee's history takes a compelling turn in 2022 as the brand's original proprietor, Jim Argyroplous, successfully reclaimed ownership. Now, after a hiatus of three decades, Cherokee is poised for a triumphant relaunch under Jim Argyroplous's and teams visionary leadership. Venice Beach, California – In 1972, against the vibrant back...